The Benefits of Investing in a High Definition Outdoor LED Sign

High definition LED billboards provides a clear resolution to get high-quality images, full motion of animation, and also video displays. It will produce great vibrant colors, with some units reaching until 281 trillion colors. With some screens, the user may adjust the brightness with more than 30 settings in order to meet the luminance requirements in their location. And with a frame rate of 60 fps, audiences will observe no lag or jerky images despite playing fast motion HD videos. Using these LED displays is like placing TV sets on city streets; people just can’t help but watch what the boob tube has to offer. For more information read here

An outdoor LED sign is a very powerful advertising medium. Thousands of people will come across the ads on LED displays when placed along high traffic avenues and other populated locations. What’s even better with this form of advertisement is it is found by customers, rather than having another way around. Those that are needed to have the sign is to become an attention-grabbing and an effortless feat aiming for HD LED billboards.

outdoor LED sign

Why use digital signage?


  • Digital media in public venues like school LED signs reaches more customers than videos on the Internet or social media sites such as Facebook. A 2010 study by Arbitron showed that digital signs reach a lot more people – 70% said they saw a digital video display versus just 43% who had watched a video ad on Facebook. The study also showed that 52% of teenagers and adults had viewed a digital display within the past week!


  • The main reason it has gained so much attention in such a short time is because it’s cheap. Investors are making use of outdoor signage, LED screens, and touch screens in order to make customer purchases easier and at the same time cost effective. Digital signage has seen especially widespread use in countries in the UAE, not only for advertisement but also make products completely stand out and engaging the customer before the customer buys the product.


  • Another study used an anonymous kind of video analytics just to log on the number of individual who looked at both on the static and the digital signs at placed at multiple different locations. Lots of people are paying much attention to a static sign that was peaked from its first day in the area. After that, it dropped off and also remained being low in the remaining number of weeks during the study. A digital sign, however, will received consistently greater numbers of views throughout the study.


  • It is a fantastic manner to raise new awareness. Recently, another study showed that for those that saw certain digital billboard, a 55% could still recall what is an exact message being displayed on the billboard every time that they passed by. That study also found at a particular ad campaigns then found that those travelers who passed by in the billboards could still remember the specific advertisements from those campaigns up to 89% of the time. That’s some serious effectiveness!


Content creation is also not a problem with an HD outdoor LED sign. Most units come with complimentary software, which allows fast design of text messages, photo animations and more. The software may also allow immediate update of contents, as well as scheduled changes in content as defined by the user.Continue Reading